广告是企业竞争应用最为广泛的营销手段。大多数企业都在为他们的产品作强势宣传,而且轮番轰炸消费者。就连可口可乐等可以说是无人不晓的世界知名品牌也几乎是天天做广告。当今的中国消费者总把广告视为厂家实力及产品受欢迎的象征,一旦广告停止或减少,消费者就会认为产品有问题。广告现己成为大众生活必不可少的一部分,不管你承认不承认,我们每个人或多或少都会受到广告的影响。广告与产品销售量之间有一定的关系,这可以通过世界著名广告公司BBDO的一项调查研究来 Advertising is the most widely used business marketing competition means. Most businesses are hyped about their products and are bombing consumers. Even Coca-Cola and other world-renowned brands that can be said to be almost unknown are almost daily advertisements. Today’s Chinese consumers always regard advertising as the symbol of manufacturers’ strength and product popularity. Once the advertisement stops or decreases, consumers will think the product has a problem. Advertising is now an integral part of the public life, and whether you admit it or not, each of us is more or less affected by the ads. Advertising and product sales have a certain relationship between, which can be a world-renowned advertising company BBDO a research study