在消费者中,求新是一种重要而又普遍的心理。欢迎新产品、追求新产品,是国内外顾客的共同心愿。对新奇的产品,尽管价格高一些,顾客也往往竞相购买;对陈旧、落后的产品,即使价格低廉,也难于吸引更多的消费者。因此,企业应按照消费者的心理,努力发展新产品。产品不断推陈出新,既是丰富人民群众生活的需要,也是企业在 Among consumers, seeking new ones is an important and universal psychological. Welcome new products, the pursuit of new products, is the common wish of customers at home and abroad. For the novelty products, despite the higher prices, customers often compete to buy; for the old, backward products, even if the price is low, it is difficult to attract more consumers. Therefore, companies should strive to develop new products in accordance with the psychology of consumers. The continuous innovation of products is not only the need to enrich the people’s lives, but also the