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对于企业来说,市场调查就是运用科学方法,有目的地、系统地收集市场信息资料,分析研究市场的客观实际情况,为生产部门的决策提供可靠依据。然而,市场调查并不总象想象的那样好做,有时它却是无形的陷阱,束缚企业的手脚,影响其竞争能力。例如,1900年梅塞德斯一本茨公司进行了一次市场调查,结论是:由于没有足够的司机,全世界对小汽车的需求量不会超过100万辆。但到了1908年,美国福特汽车公司生产的T型发动机小汽车已经非常普及。到1920年,光美国就有800万辆小汽车在行驶。根据市场调查进行战略决策和进行
For enterprises, market research is the use of scientific methods to collect market information in a targeted and systematic way, analyze and study the objective market conditions, and provide a reliable basis for decision-making in the production sector. However, market research is not always as good as it seems. Sometimes it is an invisible trap that binds the hands and feet of companies and affects their competitiveness. For example, in 1900, a market survey conducted by Mercedes-Benz-Bentz concluded that the world’s demand for cars will not exceed 1 million vehicles because there are not enough drivers. However, by 1908, the T-type engine cars produced by the American Ford Motor Company had become very popular. By 1920, there were 8 million cars in the United States. Make strategic decisions and conduct market research