娱乐or愚乐幽默、时尚、流行、戏剧性是广告娱乐受众的四大法宝,但也可以被解读为愚乐受众的四大法宝。如细支弗吉尼亚香烟广告向妇女们宣告“你们已经走了很长的路,宝贝!”与此同时,一位特时髦的模特又以一副满不在乎的放纵姿态喷烟吐雾。灰色幽默、美女时尚、流行话题、戏剧性情节在这则广告中被发挥得淋漓尽致。19世纪70年代的矛盾就得到了调和,一个女人可以在参与与男权制斗争的同时,继续做一个非常女性化的男孩玩具。就是使用这种伎俩,许多公司把自 Entertainment or Fools Humor, fashion, fashion, drama is the entertainment of the audience four magic weapon, but can also be interpreted as the four magic magic audience. Such as the fine Virginia cigarettes advertising to the women declared that “you have come a long way, baby!” At the same time, a particularly fashionable model with a indifferent attitude indulgent puff. Gray humor, beauty fashion, popular topics, dramatic plots in this ad was the most vividly. The contradictions of the 1870s have been reconciled, and a woman can continue to make a very feminine boy toy while participating in the fight with the patriarchal. It’s using this trick that many companies put themselves