营销者说2017年,羽西将重点关注与90后消费群体的沟通方式,引导他们重新审视中国美,同时也将继续加大在数字营销领域的投入,并强化内容营销,让消费者在线上获得更有趣、更实用的内容。在竞争激烈的美妆市场中,羽西在沿袭原有品牌基因的基础上,更加注重品牌价值内涵和外延的拓展,并清晰自己的定位——以摩登方式演绎中国美。2016年,羽西以此定位为起点,开始数字化传递摩登中国美之路。 Marketers said that in 2017, she will focus on communication with post-90 consumer groups and guide them to re-examine China’s beauty. At the same time, she will continue to increase her investment in digital marketing and strengthen content marketing so that consumers can obtain online More interesting and useful content. In the highly competitive beauty market, Yue-Sai attaches more importance to the connotation and extension of brand value and clarifies its position based on the inheritance of the original brand genes - interpreting the beauty of China in a modern way. In 2016, as a starting point, Yue-Sai began digitizing the modern beauty path in China.