论文部分内容阅读
高炮广告这种媒体具有诉求性强,广告费用低,受众目标明确等优点。因此高炮广告对于交通发达的徐州城市文化形象塑造具有独特的战略作用和意义。通过论述高速公路两旁高炮广告媒体的发展,使高炮广告逐渐成为仅次于电视广告的第二大大众媒体;探讨如何更好地设置高炮广告塑造和宣传徐州城市形象。
Anti-aircraft artillery advertising has a strong demand for appeal, low advertising costs, the audience clearly the advantages of such goals. Therefore, the artillery advertisement has a unique strategic function and significance for shaping the urban cultural image of the developed Xuzhou city. By discussing the development of the artillery advertising media on both sides of the expressway, the artillery advertisement gradually becomes the second largest mass media next to the television advertisement; and discusses how to better set up the artillery advertisement to shape and promote the city image of Xuzhou.