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针对商务英语人才综合素质培养普遍存在的问题,我们以徽商精神为观照对商务外语人才综合素质培养进行了实证研究。研究结果表明,实验组同学的综合素质与控制组相比有显著提高,对解决综合素质培养中的问题也是一次有效的尝试。本研究的启示在于:可以制订既体现地方文化特色、又具有可操作性的综合素质测评体系,同时采取校企合作的方式,将地方优秀传统文化融入高校人才的综合素质培养实践中。
In view of the ubiquitous problems in cultivating the overall quality of business English talents, we conducted an empirical study on the cultivation of comprehensive qualities of foreign business professionals in the spirit of Huizhou Merchants. The results show that the overall quality of the experimental group of students compared with the control group has significantly improved, to solve the problem of comprehensive quality training is an effective attempt. The enlightenment of this study lies in that it is possible to formulate a comprehensive quality assessment system that embodies the local cultural characteristics and operability while taking the cooperation between schools and enterprises as an example to integrate local excellent traditional culture into the overall quality cultivation of university personnel.