从个体的善行到制度的完善和慈善文化的建立是一个漫长的链条,媒体应该在这个链条的前端并有所作为,即从“参与”和“推动”入手,投身参与慈善,把握正确导向,正面宣传慈善;营造慈善氛围,帮助企业家树立公益慈善形象,推动政府完善相关政策制度,推动慈善事业发展。 From the goodwill of the individual to the perfection of the system and the establishment of the charitable culture, the media should be at the front of the chain and make a difference, starting from “participation ” and “promoting ”, engaging in charity participation, Grasping the correct orientation and positive publicity of charity; Creating a philanthropic atmosphere to help entrepreneurs establish a philanthropic image of charity, urging the government to improve relevant policies and systems and promote the development of philanthropy.