网剧作为一种新型网络文化景观,因技术因素有着特定的题材偏好,在内容本体、文本结构上都呈现出与传统电视剧不同的特点。网络剧不仅是新型影视文化的生产方式,也形成了新的叙事模式与话语体系。在日趋复杂的传播环境下,以年轻受众为主体接受对象的网剧的价值指向尤须关注。 As a new type of network cultural landscape, as a new type of network cultural landscape, the network drama has certain theme preferences due to technical factors. Different from the traditional TV series, the content plays a different role in the content ontology and the textual structure. Network drama is not only a new mode of production of film and television culture, but also formed a new narrative mode and discourse system. In the increasingly complex environment of communication, the value orientation of the net drama, which is the subject of audience acceptance by the young audience, must be paid special attention to.