“总代理”是物资企业开拓市场、壮大实力的良策——对黑龙江省龙桦联营经销公司的调查

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黑龙江省化轻总公司,为了发挥综合优势,扩大市场占有率,与牡丹江桦林橡胶厂联合成立了黑龙江龙桦联营经销公司。这个公司组建于今年初,公司实行董事会领导下的总经理负责制,董事会由双方各出3人组成,总经理由省化轻总公司推荐,副总经理由双方委派,其余人员均由省化轻总公司推荐。龙桦公司的职能主要是:(1)销售桦林橡胶厂计划外轮胎,并逐步扩大到计划内;(2)供应该厂生产轮胎所需的计划外原材料及橡胶辅料;(3)组织该厂生产的轮胎出口和生产所需原材料的进口;(4)兼营桦林橡胶厂不能生产的各种规格轮胎和其他橡胶制品。这个公司把省内各地、市、县化轻公司连同许多基层销售点都吸收进来组成联销网。龙桦公司的目标是,逐步在产品销售和原材料供应方面,成为桦林橡胶厂的“总代理”。该公司成立以来,发挥了联营双方各自 Heilongjiang Province Huaqing Light Corporation, in order to give full play to its advantages and expand its market share, established a Heilongjiang Longhua joint venture distribution company with Mudanjiang Hualin Rubber Factory. The company was established early this year. The company implements the general manager responsibility system under the leadership of the board of directors. The board of directors is composed of 3 members from each side. The general manager is recommended by the Provincial Huaqing Light Corporation, the deputy general manager is appointed by both parties, and the rest are provincialized. Light company recommended. The functions of Longhua Company are mainly: (1) Sales of unscheduled tires from the Hualin Rubber Plant and its gradual expansion into the plan; (2) Supply of unscheduled raw materials and rubber auxiliaries for the tires produced by the plant; (3) Organization of the The tires produced by the factory are exported and the raw materials needed for production are imported; (4) The tires and other rubber products of various specifications that can not be produced by the Hualin Rubber Factory are concurrently operated. This company has incorporated all the provinces, cities, and counties, and light companies, as well as a number of grass-roots sales outlets, to form a joint sales network. Longhua’s goal is to gradually become the “general agent” of Hualin Rubber Factory in terms of product sales and raw material supply. Since the establishment of the company, the two sides have played
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