2012年,中国网络零售额超过1.2万亿元(RMB),预计2013年将超过美国,成为全球最大的网络零售市场。在2011年上半年,一个垂直型B2C电商拿到上千万元人民币风投资金简直轻而易举,于是演绎了一幕电子商务如火如荼发展的壮美奇观。但时隔两年,电商却普遍深陷“十电九亏”的窘境,一些中小型电商网站在成本高企、盈利无望的情形下,只好无奈裁员瘦身或关 In 2012, China’s online retail sales exceeded 1.2 trillion yuan (RMB), and it is estimated that in 2013, it will overtake the United States and become the largest online retailing market in the world. In the first half of 2011, a vertical B2C e-commerce company got millions of yuan venture capital fund is simply easy, so the interpretation of a scene of e-commerce in full swing magnificent spectacle. However, after a lapse of two years, the electricity supplier has generally been deeply trapped in the dilemma of “ten power and nine losses”. Some small and medium-sized e-commerce websites have no choice but to lay downs or shut down when the cost is high and the profit is hopeless.