目前,大多高职院校开展了校企合作动漫人才培养,提高了人才培养质量,逐步满足企业对技能型人才的需求。但是,在校企合作培养过程中,往往因为校企工作差异而引起的人才培养效率低下;由于文化差异而引起的人员之间的融合度不高,导致合作成效不显著。本文基于赫兹伯格双因素理论,对三方人员的激励因素分析,找出关键问题,并制定项目激励策略,提高团队的工作效率。 At present, most higher vocational colleges have carried out the training of school-industry cooperative talents, raised the quality of personnel training and gradually met the demand of enterprises for skilled personnel. However, in the process of school-enterprise cooperation, inefficient personnel training often results from differences in school-enterprise work. The integration between staff due to cultural differences is not high, resulting in insignificant cooperation. Based on Herzberg’s two-factor theory, this article analyzes the motivational factors of three-party staff, finds out the key issues, and formulates the project motivation strategy to improve the team’s work efficiency.