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在神州数码通用信息产品事业本部既有东芝显示设备的独家总代理,又有自有品牌晨星投影机,最近这个家族又增添了 EPSON 投影机。为什么在原有的两个品牌投影机的基础上又增加第三个,5月28日神州数码通用信息产品事业本部常务副总经理鲁成就显示设备业务的发展策略与记者进行了沟通。对于神州数码与 EPSON 的合作是出于什么样的原因,外界有诸多猜测,鲁威解释,其实神州数码更多还是从自身的发展上来考虑的,投影机领域尚处在群雄逐鹿的市场格局,品牌的多元化势必带来整体市场的进一步扩大;而且多品牌操作,有利于进一步巩固、扩大渠道资源,从而充分发挥神州数码的整体优势。EPSON 投影机长期在国内居于市场领先
In the Digital China General Information Products Business Division, there are exclusive distributors of Toshiba display equipment and its own brand Morningstar projectors, and recently this family has added EPSON projectors. Why did you add the third on the basis of the original two brand projectors? On May 28th, executive vice general manager of the China Digital Universal Information Products Business Unit Lu Shengchi displayed communication with the reporter. As for the reasons for the cooperation between Digital China and EPSON, there are many speculations outside the market. Lu Wei explained that in fact, Digital China still considers itself more from its own development, and the projector field is still in a market pattern of crowds and dominance. The diversification of brands will inevitably bring about the further expansion of the overall market; and multi-brand operation will help to further consolidate and expand channel resources, so as to give full play to the overall advantages of Digital China. EPSON projector has long led the market in China