去年底以来，中国加入WTO、新《商标法》及《商标法实施条例》相继颁布，商标作为知识产权的重要组成部分日益成为人们关注的热点，全社会的商标意识也日渐提高；今年8月起，经国家工商总局批准，《中华商标》编辑部正式改为杂志社，仍由国家工商总局主管、中华商标协会主办， Since the end of last year, China’s accession to the WTO, the new “Trademark Law” and the “Regulations for the Implementation of the Trademark Law” have been promulgated. As an important part of intellectual property, trademarks have increasingly become the focus of attention and the awareness of trademark in the whole society has also been gradually raised. In August this year With the approval of the State Administration for Industry and Commerce, the editorial department of “China Trademark” was formally replaced by the magazine, which is still under the charge of the State Administration for Industry and Commerce and sponsored by the China Trademark Association.