广告目标以更贴近消费者的方式来从另一个方向切入,换一种方式来表达“金钙尔奇”独特的产品信息和利益点策略亮点将“锁钙”信息形象化成日常生活中大家所熟知的“保鲜罐”和“编织网”与“旅游达人”及“小姐妹”随时出发、身随心动的故事紧密结合,配合轻松愉快的音乐和明快有活力的画面表现,紧紧扣住当下消费者的心理和情感诉求体验 Advertising goal to approach the consumer closer to the way from the other to cut in, a way to express Everybody is familiar in life, “canister” and “weaving net” and “travel” and “little sister” ready at any time, followed by the heart of the story closely, with relaxed and happy music And lively and vivid screen performance, firmly hold the current consumer psychological and emotional appeal experience