大家都知道“借水行舟”、“借风驶船”的道理,其实,作广告亦是如此,创意企划若能借题发挥,往往可事半功倍,一些巧借新闻事件创作的广告就获得了异乎寻常的宣传效果。球迷们或许还记得在80年代初英国的一场足球比赛上,一名超级球迷兴奋难捺,甩去周身衣服,赤条条地在赛场上狂奔起来,正在比赛的球员和全场观众随之哗然。为了不伤大雅,一位 Everyone knows the principle of “lending by water and boat rides” and, in fact, advertising is also the same. If creative ideas can be used to play, they can often do more with less. Unusual promotional effect. The fans may still remember that in a football match in the early 1980s in the United Kingdom, a super-fan was very excited and dumped his whole body clothes. He rushed wildly on the field, and the players and audience were stunned. In order not to hurt Daya, one