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流量思维不适应微信电商及移动电商玩法。此话,想必会遭受很多专家的不屑。作为一个正在创业的实践者和一个普通用户,支撑这个观点的理由是:1.微信以前的电商时代是产品电商时代,淘宝及天猫、京东、当当等电商平台,其物流、系统、前端都是围绕商品在设计运转。用户上这些网站就是为了一个心目中想好的商品而去,搜索、比价、打开沟通软件、下单支付就走人。而微信电商时代是一个以人为中心的时代,几乎所有的经营和推广都是围绕人来转,而产品只是实现商业化变现的载体。
Traffic thinking does not adapt to WeChat e-commerce and mobile commerce to play. This remark, presumably will suffer a lot of experts disdain. As an entrepreneurial practitioner and an ordinary user, the reasons for supporting this view are as follows: 1. The former e-commerce era of WeChat is the product e-commerce era, Taobao and Tmall, JD.com and Dangdang e-commerce platforms, and its logistics and systems , The front are all around the product design. Users on these sites is to think of a good product in the mind away, search, parity, open the communication software, pay to leave. The era of micro-channel electricity supplier is a people-centered era, almost all of the business and promotion are around the turn, and the product is only a commercial realization of the carrier.