要进行出口业务,有很好的理由,也有些理由却似是而非。本文分析了一些消极的出口动机,相信准备从事出口贸易的人员可以从中得到一些帮助。我们先看一下某公司管理部门给销售经理的内部备忘录: “我们决定出口,理由很多:国内市场形势日趋不利,对利润影响很大;生产能力足够大;出口补贴的新规定为出口创造了有利环境;近来我国货币的贬值使得我们的产品更具竞争力。综上所述, There are good reasons for doing export business, and there are some reasons for speculation. This article analyzes some negative export motivations, and believes that those who are ready to engage in export trade can get some help from it. Let’s take a look at an internal memo from a company’s management department to a sales manager: ”We decided to export for many reasons: The domestic market situation is becoming increasingly unfavorable, and it has a great impact on profits; the production capacity is large enough; the new rules on export subsidies have created exports. An enabling environment; recent devaluation of our currency has made our products more competitive.