名牌创造是一种形象整合宋建邦，李应宇依靠名牌开拓市场，依靠名牌扩展业绩，依靠名牌维持企业的生存与发展，已成为企业家的共识．那末，企业如何创造和发展自己的名牌？我认为，名牌创造是一种形象整合，它包括：形象设计、形象宣传、形象保护的过程和质量形象、文化形... Brand creation is an image integration Song Jianbang, Li Yingyu relying on brand-name to develop the market, relying on brand-name to expand performance, relying on brand-name to maintain the survival and development of enterprises, has become the consensus of entrepreneurs. Then, how can companies create and develop their own brand names? I believe that brand creation is an image integration, which includes: image design, image promotion, image protection process and quality image, culture...