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现代奥运会所表现出的特征之一,便是商业化。本文作者力图把握这一现象,从不同的角度回顾、阐述了电视转播等大众传播媒介在奥运会商业化发展中的地位和作用。这一探讨,为今后我国举办类似的大型国际比赛,提供了具有参考价值的理论依据。
One of the characteristics that the modern Olympic Games has shown is its commercialization. The author attempts to grasp this phenomenon and reviews and expounds from different angles the status and function of the mass media such as television broadcasting in the commercialization of the Olympic Games. This discussion provides a theoretical basis for reference to hold similar large-scale international competitions in our country in the future.