随着信息时代的来临,网络营销成为了风靡一时的新型购物方式。网络营销较传统营销拥有许多独特的优势,然而凡事都存在两面性,网络营销的弊端我们也不能忽视。当前网络营销在我国仍处于发展阶段,笔者结合网络营销的发展现状,对网络营销未来的发展作出简单的见解,并提出一些建议。 With the advent of the information age, online marketing has become a rage of new forms of shopping. Internet marketing has many unique advantages over traditional marketing. However, there are two sides to everything. The disadvantages of Internet marketing can not be ignored either. At present, network marketing is still in the developing stage in our country. Based on the current situation of network marketing, the author gives a simple opinion on the future development of network marketing and puts forward some suggestions.