企业报改革势在必行面对报刊出版业激烈的市场竞争,新闻传播方式的扩展和受众新闻消费习惯的变化,有些人提出企业报是否还有存在的必要。对于这样的疑问,作为一个多年从事企业报的新闻工作者来说,我认为无论从中国报刊业及企业报发展的历史看,还是从新时期企业报对企业经营的重要作用以及企业报的办报主体和受众看,企业报都有其它媒体难以替代的特殊作用,有其历史地位和存在价值,企业报的存在是非常必要的。 Corporate newspaper reform is imperative In the face of fierce market competition in the press and publication industry, the expansion of news media and consumer spending habits, some people have raised the question whether corporate newspapers are still necessary. For such questions, as a journalist who has been engaged in corporate newspapers for many years, I think both from the history of the development of China’s newspapers and periodicals and from the history of the development of the newspaper, or from the newspaper’s newspaper newspaper As for the main body and the audience, the enterprise newspaper has the special function that other media can hardly replace. It has its historical position and existent value. The existence of the enterprise newspaper is very necessary.