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岁末是要盘账的,看看辛苦一年,留下什么。盘点中国广告创意,确是难事一桩。您这个创意从哪儿说起。我曾埋怨一位其品牌知名度极高(广告费自然也是天文数字)的广告主,他的品牌广告几乎大江南北很少受人好评,那位老兄叹口气说,那个几乎最讨人嫌的(不违规)广告他本人也不喜欢,但发布后广告效果的助销力却极强。广告创意在商品卖点,消费买点,审美者看点,评论者的论点中用满意的丝线贯穿,是极难的事。也许,是2002年呀。宏观来说,广告创意肯定是进步了。老百姓说,如今不少的广告有艺术性了。广告作品带有娱乐的属性,2002年中国广告有不少这类好作品。九广东铁的《胎教篇》(香港李奥贝纳创意,《中国广告作
End of the year is to account, see hard year, leaving nothing. Inventory Chinese creative advertising is indeed a difficult one. Where do you start your idea? I used to complain about an advertiser whose brand name is very high (advertising costs are naturally astronomical). His brand advertising is seldom acclaimed from almost all corners of the country. The old man sighed and said that it was almost the most disgusting thing Illegal) advertising he himself does not like, but after the release of advertising effectiveness of the sales force is extremely strong. Ad creative in the selling point of goods, consumer buying, aesthetic point of view, commentators in the argument with the thread of silk through, is extremely difficult. Maybe it was 2002. At a macro level, creative advertising is definitely progressing. Ordinary people say that today a lot of advertisements are artistic. Advertising works with entertainment properties, in 2002 China Advertising has many such good works. Nine Canton East Rail’s “prenatal education chapter” (Hong Kong Leo Burnett creative, "Chinese advertising