全世界每年新创办的企业成千上万,但真正能像惠普、微软一样幸存下来并获得长远发展的却寥若晨星。但对于创业者而言,不能简单地以他所创办的企业的成败来论他个人的得失。因为在企业创建之初,每个创业者都面临大量的问题,要做出大量的决策选择,只要创业者能分析其所处的形势,在面对的机会和问题中分清轻重缓急,做出关于未来的理性抉择,那么企业无论大小长短,对他个人来说都是成功的。要做到这一点,创业者需要反复向自己询问以下三个问题:创业的目标是什么?怎样实现这个目标?是否有能力保证按所选择的战略实现目标? There are tens of thousands of newly-started enterprises in the world each year, but few can really survive and gain long-term development like HP and Microsoft. But for entrepreneurs, one can not simply consider the success or failure of the company he founded on his personal gains and losses. Because in the beginning of the establishment of the enterprise, every entrepreneur faced with a large number of problems and made a large number of decision-making options. As long as the entrepreneur can analyze the situation in which the entrepreneur is, distinguish between the opportunities and problems confronted, The future of rational choice, then, regardless of the size of the enterprise, for him personally are successful. To do this, entrepreneurs need to repeatedly ask themselves the following three questions: What is the goal of entrepreneurship and how can this be achieved and of the ability to ensure that the goal is achieved by the chosen strategy?