乔·吉拉德是美国著名的汽车推销员,他曾经连续十五年成为世界上销出新汽车最多的人。最后六年专门从事汽车推销工作中,年均售出汽车1300辆。乔的推销业绩如此辉煌,他有什么推销秘诀吗? 一、250定律:不得罪一个顾客乔·吉拉德曾经做过一个很简单的调查,他发现:每个人都认识大约250个一定要请来参加他的婚礼或葬礼的人。这意味着,如果一个推销员在年初的一个星期里与五十个顾客打交道,其中只有两个对他的态度感到不愉快,那么到了年底,就可能有五千人受到这两个人的影响。由此,乔得出一个结论:在任何情况下,都不要得罪哪怕是一个顾客。在乔的推销生涯中,尽管上门找他帮忙的顾客很多,但他从不因顾客刁难,或是他不喜欢对方的长相,或是自己的心情不佳,或是 Joe Gillard is a well-known car salesman in the United States. He has been the world’s largest seller of new cars for 15 consecutive years. In the last six years, he specialized in car sales and sold 1,300 cars annually. Joe’s sales performance is so brilliant, he has any promotional tips? A 250 law: not guilty of a customer Joe Girard had done a very simple survey, he found: Everyone knows about 250 must be requested People who come to attend his wedding or funeral. This means that if a salesperson is dealing with 50 customers in the first week of the year, only two of them are unhappy with his attitude, then by the end of the year, 5,000 people may be affected by these two individuals. From this, Joe came to a conclusion: In any case, do not offend even a customer. During Joe’s marketing career, despite the many customers who came to look for him to help, he never suffered from customers, or he did not like the looks of the other party, or his own bad mood, or