北京大学民营研究院企业家研究中心主任王育琨曾在其个人微博上写下了这样一段文字:“16年前,乔布斯说出了一个不为人知的公司衰亡密码:苹果正在死亡,而且无可救药。为什么?被颠覆的经历,让乔布斯发现,许多公司一旦有了规模,销售人员便取得了公司的主控权。一心想着产品的人,却被剥夺了主控权,匠心、匠魂没了,产品的魂、公司的魂没了,死亡就是早晚的事了。” Wang Yukun, director of Entrepreneurship Research Center at Peking University Privately-owned Research Institute, once wrote a passage like this on his personal microblog: “16 years ago, Jobs said an unknown company’s decline password: Apple is dying, and none Why? The subversive experience led Jobs to discover that many companies, once they have the scale, have taken over the ownership of the company, and those who are content with the product are deprived of the right to control, ingenuity, The dead spirit is gone, the soul of the product, the company’s soul is gone, death is sooner or later. ”