随着我国经济的高速发展,人民物质文化生活的空前丰富。在这种大背景下,国内的小企业、小公司如雨后春笋般的出现并着手制造各种产品,尤其是通讯数码产品得制造,山寨这一词汇应运而生。在销售手机产品的各大商场、卖场,可以找到诸多的国产手机专柜,国产手机给人的印象是低价位、高性价比、产品造型、功能借鉴国外产品。人民生活水平的提高使得对产品的要求也水涨船高,部分国产产品依旧走“拿来主义”的老路子无疑是不可行的。因此,以工业设计来打造、树立自主品牌,提升产品综合竞争力方为企业长久发展之道。 With the rapid economic development in our country, the material and cultural life of the people is unprecedentedly rich. Against this backdrop, the emergence of the word cottage in China has emerged as the emergence of small businesses and small companies in the country that are mushroomed and are making various kinds of products, especially for the manufacture of digital communications products. In the sales of mobile phone products in major shopping malls, stores, you can find a lot of domestic mobile counters, domestic mobile phone gives the impression that low-cost, cost-effective, product modeling, features learn from foreign products. The improvement of people’s living standard has also made the demand for products soared, and some domestic products still take the “old-fashioned way” without doubt. Therefore, to industrial design to build and establish their own brands, enhance the comprehensive competitiveness of products for the long-term development of enterprises.