2013年,“中国梦”、“正能量”成为国人关注的热点词汇。十八届三中全会吹响了新一轮改革的集结号。中国品牌传播界的“中国梦”如何实现,“正能量”如何传播,这些话题关系企业、媒体、广告、艺术等行业的发展目标与前途命运,更关系国家经济社会的舆论导向。2013年12月14日,北京金隅喜来登酒店,以“传播正能量,共筑中国梦”为主题,备受国内企业界、传媒界、艺术家关注的2013中国企业领袖与媒体领袖年会暨品牌 In 2013, “Chinese Dream ”, “positive energy ” has become a hot spot for people’s attention. The Third Plenary Session of the 18th Central Committee has sounded the assembly of the new round of reforms. How the Chinese brand communication realizes “Chinese Dream ” and “Positive Energy ” spread in China’s brand communication circles. These topics are related to the development goals, future and destiny of enterprises, media, advertisement, art and other industries and are more concerned with the public opinion orientation of national economy and society . On December 14, 2013, the Sheraton Beijing Golden Summit Hotel, with the theme of “spreading positive energy and building a Chinese dream,” has attracted the attention of domestic enterprises, the media and artists for the 2013 Annual Meeting of Chinese Business Leaders and Media Leaders And brand