现代商品包装设计这个话题是当前业界讨论的热门话题之一。随着社会的发展,商品包装对商品销售的影响日趋明显,包装设计工作也显得愈发重要。本文着重讨论了消费者心理因素和人文内涵这两个问题对包装设计工作的影响,希望对从事商品包装设计艺术的人员有所帮助。 Modern commodity packaging design is one of the hot topics discussed in the industry today. With the development of society, the impact of product packaging on the sales of goods has become increasingly evident, packaging design work is also increasingly important. This article focuses on the consumer psychology and humanistic implications of these two issues on the packaging design work, hoping to engage in the art of product packaging design personnel to help.