2004年广电总局17号令颁布实施以来,电视媒体晚间可以发布广告的资源大幅减少,导致广告价格开始快速上涨。目前多数频道的广告的饱和度基本达到了80%—90%,电视台为了增加收入,只剩下涨价一条路,从而造成卫星频道广告价格 Since the promulgation and implementation of the No. 17 Order of the State Administration of Radio, Film and Television in 2004, the resources available to the television media to advertise in the evening have drastically decreased, causing the advertisement prices to start to rise rapidly. At present, the saturation of most channels of advertising basically reached 80% -90%, in order to increase revenue television stations, only a price increase, resulting in satellite channel advertising prices