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我国在国际经济中参与程度的加深不仅推动了经济发展,同时也使得市场上同质化商品和服务大量出现。商场作为最终产品进行价值实现的场所,其竞争更是达到了白热化程度。与国内商场相比,国际性商场由于起步早,竞争优势更为明显。然而,国际性商场在我国三四线城市的发展远不及一些地方性商场。针对这一现象,本文将从顾客忠诚度的角度研究我国三四线城市的商场如何进行顾客忠诚度建设,并提出相应的改进措施,以获取最大利润。
The deepening participation of our country in the international economy has not only promoted economic development, but has also led to the emergence of a large number of homogeneous goods and services on the market. Shopping centers as the final product to achieve the value of the place, its competition has reached a white-hot level. Compared with the domestic market, international shopping malls as early start, the competitive advantage is even more apparent. However, the development of international malls in China’s third and fourth tier cities is far behind some local malls. In response to this phenomenon, this article will study from the perspective of customer loyalty how to build customer loyalty in third and fourth tier cities in our country and put forward corresponding improvement measures in order to obtain maximum profits.