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中国已经加入了WTO,我国企业所面临的竞争将更激烈化、无形化、国际化和多样化。为适应时代发展变化的需要,也为了企业自身的生存和发展,企业必须以市场为导向、以创新为手段、以效率为核心,重塑企业形象。这是企业形成核心竞争力的关键所在,也是其在未来商战中取胜的重要法宝。那么,如何打造企业核心竞争力呢?笔者认为,企业要握住五把利剑,从五个方面来重塑自身形象。
China has joined the WTO and the competition facing Chinese enterprises will be more intense, invisible, internationalized and diversified. In order to meet the needs of the development and changes of the times and also for the survival and development of enterprises themselves, enterprises must take the market as the guide, innovate as a means and efficiency as the core to reshape the corporate image. This is the key to forming the core competitiveness of an enterprise and also an important magic weapon for its success in the future commercial war. So, how to build the core competitiveness of enterprises? I believe that enterprises should hold five swords, from five reshaping their own image.