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长期以来,人们在不断地探讨学校品牌文化。但追根溯源:学校品牌文化到底是什么呢?它又体现在哪几个方面呢?这是长期困扰学校品牌建设的一个大问题。人们从不同侧面、不同角度来研究,给出许多答案。德国哲学家恩斯特·卡西尔在《人论》中提出过一个观点:人是一种符号动物,因为人的本质就是人无限的创造活动。而神话、宗教、语言、艺术、历史、科学等文化现象都是人类符号化活动的体现。顺着这个思路一路前行,我们发现有关长期困惑学校品
For a long time, people are constantly discussing the school brand culture. However, tracing the source: What is the brand culture of the school in the end? It is also reflected in several aspects? This is a long-term troubled the construction of the school brand a big problem. People from different angles, different angles to study, give many answers. The German philosopher Ernst Cassirer put forward a point of view in The Theory of Man: Man is a symbolic animal because man’s essence is man’s infinite creative activity. The cultural phenomena such as myth, religion, language, art, history and science are all manifestations of human symbolic activities. Follow this line of thought all the way forward, we found that the long-term confusion school products