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读“万宝路神话” 20世纪五六十年代是传统广告向现代广告转型时期。这一时期涌现出了广告史上最著名的一批大师,创造了广告史上最脍炙人口的一大批经典案例,被称为广告史上的“创意时代”。“艺术派”的代表威廉·伯恩巴克、“芝加哥派”的代表李奥·贝纳、“科学派”的代表大卫·奥格威被称为创意时代的“三大旗手”。相比于威廉·伯恩巴克和大卫·奥格威,李奥·贝纳为我们留下的经典广告案例并不太多。但不容否认
Reading “Marlboro Myth ” 1950s and 1960s is the traditional advertising to modern advertising transition period. This period emerged in the history of advertising a group of the most famous master, creating the history of advertising the most popular classic large number of cases, known as advertising history “creative era ”. William Byrnenbacher, Representative of “Art School”, Leo Burnett, Representative of “Chicago School,” and David Ogilvy, Representative of “School of Science,” are called the “creative age” Three banner hands ". Compared to William Byrnenbach and David Ogilvy, Leo Bernard for us to leave the classic case of advertising is not too much. But it can not be denied