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11月18日上午,2006年央视黄金资源招标会拉开帷幕,暗标入围、明标竞投进行得如火如荼……228号“潘高寿”大获全胜,一举竞得4块标的物。潘高寿总经理魏大华在中标后,表示“我们‘相信品牌的力量’,希望通过与央视的无间合作.打造品牌运作的成功案例”。央视招标段则被潘高寿视为爆破全国市场的重型武器。一向以稳健著称的老字号企业潘高寿此次高调出击,结盟央视,启动了全围市场拓展的升级战。此举不但迅速影响到渠道和消费者的
On the morning of November 18, in 2006, the CCTV Gold Resources Tendering Ceremony kicked off with a dark mark and the bidding for the Ming Biao held in full swing ...... No.228 “Pan Gaoshou” won a victory and won four bids in one fell swoop. Wei Dahua, general manager of Pan Gao Shou, said after winning the bid, “We believe in the power of the brand,” and hope that through the seamless cooperation with CCTV, we will create a successful case of brand operation. " CCTV bidding section was Pan Longevity as a heavy weapon to blast the national market. Pan Gaoshou, an old and famous enterprise that has always been famous for its steady and steady operation, has allied with CCTV and launched an upgrade war to expand the market. This move will not only quickly affect the channel and consumers