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随着我国经济与科学技术的不断发展,新媒体时代悄然降临。新媒体技术的发展和应用使人们获取信息的方式与途径变得更加多样化,为人们的生活带来了很大的便利性,受到了广大受众的青睐。在这种情况下,无疑是对传统媒体事业的一种挑战,因此,传统媒体想要在行业市场竞争之下取得一定的发展地位,那么就一定要结合自身发展实际进行全面性的思考和分析,同时就自身发展模式进行适当的创新。本文中笔者针对新媒体背景下我国传统媒体新闻采访的技巧与创新进行了分析,以备参考。
With the continuous development of economy and science and technology in our country, the era of new media has come quietly. The development and application of new media technologies make people get more diversified ways and means of obtaining information, which bring great convenience to people’s lives and are favored by the majority of audiences. Under such circumstances, it is undoubtedly a challenge to the traditional media business. Therefore, if traditional media wants to gain a certain development status under the competition of the industrial market, then it must conduct comprehensive thinking and analysis in light of its actual development , While making appropriate innovations in their own development models. In this paper, the author analyzes the techniques and innovations of our country’s traditional media news interview under the background of new media for reference.