微信营销对于现代景区面临的游客散客化和营销移动化的挑战,有着非常重要的作用。本文通过分析四川大部分景区微信营销中出现的问题,就景区营销基础准备,微信公众平台构建内容及营销相关注意事项等提出了建议,可以为川内部分景区微信营销发展起到一定积极作用。 WeChat marketing has a very important role to play in the challenge of massaging tourists and mobilizing marketing in the modern area. Based on the analysis of the problems in WeChat marketing in most of the scenic spots in Sichuan, this paper puts forward some suggestions on the basic preparations of scenic marketing, contents of WeChat public platform construction and marketing related considerations, which may play a positive role in the development of WeChat marketing in some scenic spots in Sichuan.