市场营销与调查统计第二讲胡旭呈一、企业制订市场经营战略的意义经营战略是企业的高层次决策，在竞争中占有十分重要的地位。借助经营战略的制订，促进员工统一思想，统一步调，提高营销活动的目的性、预见性，从而增强企业的竞争能力和应变能力。如果说，传统的企业管理... Marketing and Survey Statistics Second Lecture by Hu Xu Cheng I. Significance of Enterprises in Formulating Market Operation Strategies Business strategies are high-level decisions of enterprises and occupy a very important position in competition. With the formulation of business strategies, employees are encouraged to unify their thinking, unify their steps, and improve the purpose and predictability of marketing activities, thereby enhancing their competitiveness and resilience. If you say, traditional business management...