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《旅游市场营销》是旅游管理专业的重要专业基础课,是一门集实践性、应用性和可操作性于一身的课程,要求既能让学生掌握知识的内涵又能学而不死、学而能用。这对教学方法提出了更高的要求,传统的讲授式教学法已经远远不能满足现实的需要,PBL教学法是一种典型的以学生为主体的教学方法,是近年来教育工作者一直关注和研究的热点。在《旅游市场营销》的教学中,将传统的讲授式教学法和PBL教学法相结合,可以大大提高课堂效率和教学质量。
Tourism Marketing is an important professional basic course for tourism management major. It is a course combining practicality, practicality and operability. It not only allows students to grasp the content of knowledge but also can not learn while learning use. This puts forward higher requirements on teaching methods. The traditional teaching method is far from meeting the needs of reality. The PBL teaching method is a typical student-centered teaching method, and has been the focus of educators in recent years And research hot spots. In the teaching of “tourism marketing”, the combination of the traditional teaching method of teaching and PBL teaching method can greatly improve the efficiency and teaching quality of the classroom.