任何一个产品都有同质化的一天,保险公司也不例外。孙大圣跳不出如来佛的手掌心,那保险公司广告创意能保险不同吗?保险公司到底如何穿戴创意外衣?中国香港费深广告人曾锦程曾这样归纳保险广告的类型:“通常不外乎几种模式:实力雄厚、坚守承诺、无比信任、服务殷勤、珍惜关系、深知你心、为你未雨绸缪、让你活得自由精彩、与你一起度过等等。”且让我们看看中外创意人如何做保险公司这样一个相同的产品。 Any one product has a homogenized day, insurance companies are no exception. Sun Dasheng can not dance Buddha’s palm, the insurance company advertising creative insurance can be different? Insurance companies in the end how to wear creative clothing? Hongkong, China advertising deep Zeng Jincheng has so summarized the type of insurance ads: “usually nothing more than a few Mode: strong, keep its promise, extremely trustworthy, courteous service, cherish the relationship, know your heart, take precautions for you, let you live a wonderful life, spent with you and so on. ”Let us look at the creative people How to make an insurance company such a same product.