中国零售业发展的轨迹几乎是中国经济不断融入世界经济过程的缩影。境外零售商的不断进入 ,既催化了零售业的创新 ,又加剧了零售市场的竞争。我国零售业要实现结构优化 ,增强国际竞争力 ,必须实施创新战略 ,这是零售业发展内在规律的要求。 The trajectory of China’s retail development is almost a microcosm of the continuous integration of China’s economy into the world economy. The continuous entry of overseas retailers not only catches the retail industry’s innovation but also aggravates the competition in the retail market. In order to realize structural optimization and enhance international competitiveness in China’s retail industry, we must implement an innovative strategy, which is the inherent requirement of the development of the retail industry.