借冕·借人·借技借冕播誉冕，古代天子、诸侯、卿、大夫等所戴的礼帽。后专指帝王的礼帽。企业经营中要借助的“冕”是指报纸、杂志、广播、电视等新闻媒介。经营者常常不惜代价与这些媒介建立良好关系，下功夫作无形投资，使新闻单位适时地慢慢宣传，其效果是广告等方式... By crown, by borrowing, by borrowing skills by the crown of honor broadcast crown, the ancient emperor, princes, Qing, doctor hat worn. After specifically refers to the emperors hat. The “crown” to be used in business operations refers to the news media such as newspapers, magazines, radio and television. Managers often establish good relations with these media at any cost, and work hard to make intangible investments so that news agencies can promote them timely and in a timely manner, the effect of which is advertising, etc.