以人为本,围绕着分享、交流、参与等元素构建品牌的核心文化,百事、凯迪拉克、杜蕾斯、优衣库等这些品牌如何打造拥有社会化思考的内容营销?拥有社会化思考的内容营销,并不是简单的指品牌要在最热门的社交媒体上设置品牌主页。而是指真正理解“社会化洞察”的含义,通过社交媒体,了解到客户真正的内心世界是怎么样的。传统的洞察注重个人动机,而现在的 People-oriented, around the core elements of sharing, exchange, participation and other elements of the brand culture, Pepsi, Cadillac, Durex, UNIQLO and other brands how to create content with social thinking marketing? Social thinking of content marketing, not a simple means Brand to set up brand homepage on the hottest social media. It means actually understanding the meaning of “social insight” and understanding how the real inner world of customers is through social media. Traditional insights focus on personal motivation, and now