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消费品的市场供给量超过了需求量,下游零售商在生产经营链中因为接近消费者成为市场主导。零售商利用自身优势地位向供应商收取高额的通道费,导致工商关系紧张,供应链动荡不安,成为国民经济运行的安全隐患之一。本文基于一个子博弈分析框架,供应商和零售商为各方利益的代表,分别从自身利益出发,零售商会选择收取一定的通道费,供应商选择交纳一定的通道费。因此,建立一个有弹性的通道费限制机制,能使零售商和供应商的利益目标达到一致,促进供应链协调、稳定,以保障国民经济运行安全是很有意义的。
The market supply of consumer goods surpassed the demand, and the downstream retailers became the market leaders because they were close to consumers in the chain of production and operation. Retailers take advantage of their superior position to charge suppliers high toll fees, resulting in tension between business and industry, the turmoil in the supply chain and become one of the security risks in the operation of the national economy. Based on a sub-game analysis framework, suppliers and retailers represent the interests of all parties, starting from their own interests, retailers will choose to charge a certain channel fee, the supplier chooses to pay a certain channel fee. Therefore, it is of great significance to set up a flexible toll fee limit mechanism to achieve the same goal of the interests of retailers and suppliers, and to promote supply chain coordination and stability so as to ensure the safety of national economy.