论文部分内容阅读
热度:★★☆回顾:在影视剧中植入广告已经是品牌常用的方式,拥有超高收视率的《欢乐颂2》中也有众多品牌的植入,其中e代驾却备受关注。原来,在《欢乐颂2》第47集中,王柏川创业失败后选择做e代驾的司机,在工作途中,恰巧碰见女朋友樊胜美和陈家康吃饭结束,出于嫉妒和愤怒,穿着e代驾工作服的王柏川打了客户陈家康。代驾师傅动手打车主,可谓是品牌的负面形象,很多网友调侃他是滴滴派去的卧底,并将e代驾称为“史上最冤金主”。
Heat: ★ ★ ☆ Review: In the film and television drama implanted advertising is already a brand common way, with high ratings “Happy Song 2” there are many brands implanted, including e generation drive is much attention. It turned out in the “Ode to Joy 2” Episode 47, Wang Baochuan entrepreneurial failure to choose to do e on behalf of driving the driver, on the way to work, happened to meet his girlfriend Fan Shengmei and Chen Jiakang dinner ended, out of jealousy and anger, wearing e-generation drive Wang Baichuan overalls hit customer Chen Jiakang. On behalf of the master hands-on taxi owners, can be described as the negative image of the brand, many users ridicule he is dropping to the undercover, and e on behalf of the drive called “history of the most injurious gold”.