创刊15周年的《人民文摘》更名为《人民周刊》,已成为新闻传播界的新闻。在5月7日举行的融合传播论坛暨《人民周刊》首发式上,中国人民大学新闻与传播学院喻国明教授称:“在今天整个平面媒体‘断崖式’发展的背景下,人民日报社还有一种力度和勇气推出《人民周刊》,具有风向标的作用。”当下,在传统媒体受到新媒体强烈冲击的情况下,再来创办一份纸质新闻周刊,是需要勇气和担当的。在融合传播时代,传统媒体如何寻求生存与发展空 The 15th anniversary of the founding of the “People’s Digest” changed its name to “People’s Weekly”, has become news news media. On May 7, at the launch of Fusion Communication Forum and “People’s Weekly Magazine,” Professor Yu Guoming, a professor of Journalism and Communication at Renmin University of China, said: “Today, under the background of the cliff-type development of the entire print media, the People’s Daily There is also a kind of strength and courage to launch the ”People’s Weekly,“ which has the role of a weathervane. ”" Nowadays, when the traditional media is strongly hit by the new media, it will take courage and responsibility to set up a paper news weekly again. In the era of integration and communication, how can traditional media seek survival and development