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所谓的新媒体是指相对于报刊、广播、电视等传统媒体而言的,运用互联网技术、数字技术和移动通信技术等新技术将新媒体提供给受众的媒体。新媒体的特点主要包括覆盖面广、传播速度快、互动性强等特点,给师生的价值观念带来了一定的影响。如何在新媒体背景下,创新校园文化工作,促进校园文化工作的顺利展开,并符合时代的发展趋势,是我们应当考虑的问题。本文从新媒体背景下校园文化的特点极其变化规律入手,系统地阐述了校园文化工作的创新研究,旨在促进我国高校校园文化的进一步发展。
The so-called new media refer to media that provide new media to the audience using new technologies such as internet technology, digital technology and mobile communication technology as compared to traditional media such as newspapers, radio, television and the like. The characteristics of new media include the characteristics of broad coverage, fast propagation and strong interaction, which bring a certain impact on the values of teachers and students. How to innovate the work of campus culture and promote the smooth development of campus culture under the background of new media accords with the development trend of the times is something that we should consider. Starting from the extremely changing law of campus culture under the background of new media, this paper systematically expounds the innovation research of campus culture work to promote the further development of college campus culture in our country.