品牌整合营销传播是品牌战略中至关重要的部分,是对一个品牌管理和推广团队的长期考验。而在区域市场竞争日渐加剧的今天,区域品牌的营销战略,在品牌实战中已渐渐成为一个单独的课题。斯盖策划在几年的品牌营销实战中不断总结和创新,尤其是对本地区域品牌的生存发展有了一些思考。 Brand Integration Marketing Communication is a crucial part of a brand strategy and is a long-term test of a brand management and promotion team. In the increasingly intensified competition in the regional market today, the regional brand marketing strategy in the actual combat brand has gradually become a separate issue. Si Ge planning in a few years of brand marketing in the continuous summary and innovation, especially for the survival and development of local brands have some thinking.