现如今,传播过程中跨屏互动变成了大势所趋,以受众行为为核心,创意内容为手段、大数据技术为支撑才能成就时间生态下的高效传播。——宋禹达广告圈是个无比神奇的地方,这里是商业、营销、科技、艺术等多个领域的交集。以时刻求变,去应对整体趋势的发展,想总结一套圣经级别的技术理论去传承千年、一劳永逸是不切实际的事情,这也让广告传播的去伪存真、达权通变更难能可贵。广告人和广告主都为传播效果绞尽脑汁,不断求变求新,但是不管涉及的领域再广,科技发展的再快,终究是停在“术”的层面,至 Nowadays, cross-screen interaction in the process of communication has become the trend of the times. With the audience behavior as the core and the creative content as a means, big data technology can support the efficient dissemination under the time ecology. - Song Yada advertising circle is a magical place, here is the intersection of commerce, marketing, science and technology, art and other fields. It is impractical for us to make changes in time to deal with the development of the whole trend and to summarize a set of Bible-level technical theories to inherit the millennium. Once and for all, it is an unrealistic thing to do. Advertisers and advertisers are racked their brains to disseminate the results, and constantly seek change and innovation, but regardless of the areas involved and the rapid development of science and technology, after all, stop at the “surgery” level, to