学习一点消费者心理学,使业务员在接待过程中,能很快地掌握用户心理,了解用户需求,并提供相应的服务,使用户在服务站获得最大的满足。消费心理学一、概念消费心理学是研究消费者的消费心理现象及其规律的科学。二、消费者的购买动机 1.消费者的购买动机 (1)经济型购买动机讲求实用价值、经济实惠,占消费者80%以上。国有企业最大的优势就 Learn a little consumer psychology, so that clerk in the reception process, can quickly grasp the user’s psychology, understand user needs, and provide the appropriate services to enable users to get the most service station. Consumer Psychology First, the concept of consumer psychology is to study consumer psychology and consumer psychology of science. Second, the motivation of consumers to buy 1. Consumer motivation to buy (1) economic motivation to emphasize the practical value of purchase, affordable, consumers accounted for more than 80%. The biggest advantage of state-owned enterprises